Full Job Description
Job Title: Digital Content Strategist
Location: Hyde Park, Massachusetts
Company: Amazon
Are you a creative thinker with a passion for digital content? Do you excel at developing content strategies that captivate audiences and drive engagement? Amazon, a global leader in e-commerce and technology, is seeking a talented Digital Content Strategist to join our dynamic team in Hyde Park, Massachusetts.
About Amazon
Amazon.com, Inc. is an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. With millions of products and an extensive number of services, Amazon has been at the forefront of innovation, making it one of the most recognized brands globally.
Job Overview
As a Digital Content Strategist at Amazon, you will be responsible for developing and implementing comprehensive content strategies aimed at enhancing our online presence and driving customer engagement. In this role, you will collaborate with cross-functional teams to ensure alignment with company objectives while leveraging analytics to refine content across various platforms. Your innovative thinking will help define our brand’s voice and tone, enhancing the customer experience across all digital touchpoints.
Key Responsibilities
- Develop and execute a comprehensive digital content strategy aligned with Amazon’s brand objectives.
- Collaborate with marketing, product, and design teams to create engaging and high-quality content for various digital platforms including websites, blogs, social media, and email campaigns.
- Conduct market research and competitor analysis to identify content opportunities and keep abreast of industry trends.
- Monitor and analyze content performance metrics using analytics tools, interpreting data to optimize future content strategy.
- Oversee the content calendar to ensure timely delivery of projects while maintaining high editorial standards.
- Develop SEO strategies to enhance organic search visibility and ensure all content is optimized for search engines.
- Engage with customers through various digital channels, responding to comments and inquiries, and fostering community growth.
- Manage relationships with external content creators and agencies to enhance content production.
- Stay current with emerging digital content trends and tools, implementing best practices to innovate and improve our strategy continuously.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field. Master’s degree preferred.
- 3+ years of experience in digital content strategy, preferably in a fast-paced tech or e-commerce environment.
- Proven track record of developing and implementing successful digital content strategies that drive engagement and conversions.
- Strong understanding of SEO best practices and experience with analytics tools such as Google Analytics, SEMrush, or similar.
- Exceptional writing, editing, and verbal communication skills; ability to convey complex information simply and engagingly.
- Strong project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Proficient in content management systems (CMS) and familiarity with HTML and CSS is a plus.
- Creative mindset with a keen eye for detail and a passion for storytelling.
- Experience working with social media platforms and techniques to enhance brand presence.
What We Offer
At Amazon, we value our employees and offer a comprehensive benefits package designed to foster a supportive work environment. As a Digital Content Strategist, you will enjoy:
- Competitive salary with performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off policy including vacation, sick days, and holidays.
- 401(k) retirement plan with company match.
- Continuous learning and professional development opportunities.
- Flexible working arrangements to promote work-life balance.
Why Join Us in Hyde Park?
Hyde Park is a vibrant community located within the city of Boston, offering a unique amalgamation of urban and suburban living. Here, you'll enjoy access to beautiful parks, diverse dining options, and a rich cultural scene, all while working with some of the brightest minds in the industry at Amazon. Being part of Amazon means being part of something bigger, where each employee contributes to shaping the future of technology and commerce.
How to Apply
If you are a forward-thinking professional looking to make a significant impact as a Digital Content Strategist, we encourage you to submit your application today. Join us at Amazon, where innovation is at the heart of everything we do!
Be the Change – Join Amazon!
At Amazon, we are committed to diversity and inclusion. We encourage applications from candidates of all backgrounds and experiences. If you are passionate about creating impactful content and want to be a part of a team that values innovation and creativity, then Amazon is the place for you.